Commercial Strategy Support
for Boutique + Independent Hotels

Evergreen Strategies provides independent and boutique hotels with the commercial strategy insights needed to drive revenue and increase market share. From day-to-day revenue management services to comprehensive commercial strategy audits, Evergreen Strategies tailors its services to the unique needs of its partners.

A Career Spent Elevating Commercial Strategies

Founded and led by Monica Schmidt, who brings over a decade of experience in revenue strategy, Evergreen Strategies helps hotels maximize their revenue potential and achieve commercial success. Monica understands the unique challenges faced by independent and boutique properties, and works closely with each client to develop customized strategies that align with their business goals and brand positioning. With a deep understanding of the hospitality landscape, Monica combines data-driven insights with a personalized approach to deliver impactful results. Monica ensures that each hotel’s strategy is as distinctive as the property itself, allowing them to thrive in a competitive hospitality landscape.

Prior to consulting, Monica worked for companies such as Eaton Workshop, part of Langham Hospitality Group, and Kimpton Hotels & Restaurants. In addition to revenue management, Monica has extensive experience in the areas of hotel digital marketing, distribution, and project management. Monica holds a Master's Degree in Tourism Administration from The George Washington University School of Business and a Bachelor’s Degree in Tourism & Hospitality Management from Temple University, which has helped shape her broad knowledge of the tourism and hospitality industries.

Services

Ongoing Revenue Management Support

For properties looking for hands-on revenue strategy services. The level of engagement may vary depending on the unique needs and budgetary requirements of the client. All ongoing engagements include:

  • Oversight of day-to-day revenue management

  • Daily + weekly reporting updates fit to the hotel partner’s unique situation

  • Recurring revenue strategy meetings

  • Monthly revenue forecast updates

  • Collaboration with other departments and/or agencies (i.e., Sales, Marketing, Operations)

Comprehensive Revenue
Strategy Audit

Evergreen Strategies brings a thoughtful and balances approach to a full audit of revenue, distribution, and digital market strategies — with recommendations that keep the unique resources and infrastructure of the client in mind. Areas of audit include:

  • Rate positioning among comparable properties

  • Online presence and booking engine merchandising

  • Channel distribution analysis and strategy

  • Review of tech stack strengths + opportunities

  • Analysis of room product mix and market segmentation

  • Booking activity insights, including seasonality, lead time, and day-of-week trends

  • Review of Sales efforts

  • Review of BI + Reporting tools

Project Management Services

From new property launch strategies to systems updates, Evergreen Strategies has the experience to guide your property through the process smoothly.

  • Focus on your property’s day-to-day operations while Evergreen Strategies manages the heavy lifting

  • Oversight of all project phases, including RFP development, vetting of vendors, contracting, and implementation

  • Strict adherence to agreed upon project timelines

Get in Touch

Interested in working together? Fill out some info and Monica will be in touch shortly.